"Google Adwords is the most popular online advertising avenue for most businesses. It is important to analyze the investment made and the returns achieved on any marketing campaign to measure its success and to apply necessary refinements to get the maximum returns for the money invested. The same applies for Google Adwords campaigns.
Unfortunately, although Google Adwords has been the most popular online advertising avenue, there is a lack of powerful adwords reporting and analysis tools to analyze the effectiveness of your Google Adwords campaigns. Inbuilt reports and tools offered by Google Adwords lack flexibility and the necessary features required. With Google Adwords being the lifeblood of many businesses, understanding the money invested, the returns realized and refinements required to effectively capitalize on this marketing investment is very critical and essential." #Mais...:
